Cindy Zelinsky

Who are you, and what do you do?

My name is Cindy Zelinsky, who am I?  Well first off I’m a child of God, I am blessed to be a wife of 25 years, I’m a mother of a beautiful daughter and two step-children, and a grandmother of three amazing children. I own and operate multiple businesses in our community. The thing I do the most is dream, I dream of all the things that could make me happy and I work out plans to accomplish those things.

What has been one insight or lesson that has been most helpful in your career?

Understanding that my career isn’t my identity, rather it’s a way to achieve my desired lifestyle. When my goal changes, so do my career choices. I firmly believe that you can be multiple things at one time, as long as you are staying true to your beliefs and desires.

What has been your favorite mistake? A mistake that in retrospect led to a great lesson and progress.

Being naive about what it takes to accomplish goals. I always thought that you had to have a long term plan and just stick to it. I later learned that by being fluid and adjusting to the situations in front of you that you can achieve almost anything.

Project forward ten years. How will your industry or field be fundamentally different then? What opportunities do you see?

I believe that the hospitality industry is going to lose its sense of service. So many people in this generation don’t understand the importance of physically connecting with customers, the newer generation thinks they are more connected due to the online community, yet in reality, it’s more isolated. They will realize how depressing being alone is and that togetherness is personable, not technical. It will be harder for the next generation to balance this.

What are some bad recommendations you hear in your profession or area of expertise?

The idea that less personal interaction is better. The self serve mentality will eventually destroy hospitality.

In the last two years, what have you become better at saying no to?

Anything that doesn’t bring me JOY!

What is the one book you recommend most often and why?

The five love languages, it can apply to everything. Once you understand how you receive love and how to make others feel loved you can accomplish almost anything. Speaking to others from the heart, allows you to create relationships of trust and respect.

What advice would you give a smart and ambitious recent college graduate? What advice should they ignore?

Start Now!!! Don’t wait until you have it all figured out….The best part of their journey will be creating a legacy of failures and accomplishments. Each one is just as important. Depends, always search for the true intention of the person giving the advice. Someone else’s situation will not apply to you. The outcome will always be different. Your choices will direct the outcome, yes they may be similar but it will never be the same.

What is your favorite quote, one you aim to live by?

Jeremiah 29:11 For I know the plans I have for you, declares the Lord, plans to prosper you, and not harm you, to give you a future and a hope. “GOD”