Michael Rubalcava

Who are you, and what do you do?

I am a husband, father, surfer, kitesurfer, film maker, Camera operator, Photographer…

I work hard to have time and resources to enjoy life to the fullest.

My work involves creating media and imagery for clients. My clients range from consumer electronic companies, entertainment to medical products.

What is one habit of yours that helps you be productive?

Exercise keeps me productive, keeping my body in good physical shape supports the mental and physical challenges of photography and video production. Diet is also a key component to my productivity. Im currently eating a 100% vegan diet and have been for over 1 year now.

What is your morning routine and how does it help you get the most out of your day?

Up at 7:00 am 1 cup of coffee, a little news online then 20 minutes of yoga. The news keeps me current with world affairs and Yoga promotes strength and circulation for the body and mind. I also create a to-do list every day, when I stick to this every morning I find I’m the most productive for the rest of the day.

In the last few years, what lifestyle, habit or behavior change has had the biggest positive impact on your life?

My vegan diet has made the biggest positive impact.

When Im consistent with a daily Yoga routine I feel my best. Ocean (surfing, kitesurfing, surf foiling) time at least 4-5 days a week also has a positive impact on my life.

When you feel unfocused, what do you do?

If I’m working and need to continue I do pushups and sit-ups for 3-5 minutes every time I feel unfocused or stressed. I also do a 1 minute breathing meditation.

What is one piece of software or a web service that you get immense value out of? How do you use it?

My business is media and I highly value Adobe products. Im on Adobe Premier Pro or Lightroom almost every day. I use those software programs for video and photo editing. Other web services I use are Droplr and Dropbox. Both are essential for content delivery to clients.

What is the one book you recommend most often and why?

21 lessons for the 21st century! by Yuval Noah Harari. I feel this book simplifies complex issues we are currently challenged with. I believe It gives our youth confidence, our middle aged clarity and our elders some relief.

What advice would you give a smart and ambitious recent college graduate? What advice should they ignore?

Do what gives you joy. Do what comes naturally and does not feel like work.
Failing is an important part of succeeding. Follow your vision, pivoting direction is not quitting it is following the flow.

“It can’t be done”

What is your favorite quote, one you aim to live by?

Do Epic Shit.