Sierra Krebsbach

Who are you, and what do you do?

My name is Sierra Krebsbach and I am the Marketing and Communications Director at Klymit. Klymit is an outdoor gear brand specializing in sleep comfort.

What is one habit of yours that helps you be productive?

I love keepings lists and I absolutely love my planner. I’ve always found that there is power in writing something down and crossing it off a list.

What is your morning routine and how does it help you get the most out of your day?

I’ve never been a morning person. One thing that has helped me the last couple of years is taking time in the morning to wake up, drink my coffee, and watch the news instead of rushing through my routine and heading straight to the office.

In the last few years, what lifestyle, habit or behavior change has had the biggest positive impact on your life?

Once you leave college and start working, it’s easy to lose track of all of the things you loved doing while you were a student. Life after college is all about the balance between your professional life and personal life. Taking time to enjoy life outside of work makes you more balanced and focused.

As a former college tennis player, I missed the competition and being active. In the last year, I joined a tennis league and have started playing again. I’ve also made it my goal to read one book per month.

When you feel unfocused, what do you do?

I am a big believer in stepping outside and taking a walk around the building. It’s not healthy or productive to sit at a computer all day. Give yourself a quick break. It’s the best way to refocus.

What is one piece of software or a web service that you get immense value out of? How do you use it?

For PR and media tracking, I’ve been using Meltwater. It helps me stay on top of brand and product news.

What is the one book you recommend most often and why?

Shoe Dog by Phil Knight is one of my favorites. It’s important to remember that even Nike was once a small business.

What advice would you give a smart and ambitious recent college graduate? What advice should they ignore?

First, remember that everyone starts somewhere. I was so concerned and stressed out about which job or career to pursue after college and how that decision would ultimately affect my life. The truth is, you just have to start and then you’ll figure out what you like and don’t like along the way.

Second, believe in yourself and be kind to yourself. Very few people love their first job out of college.

As for what to ignore, I think there is an unnecessary pressure on college graduates to know what they want to do for the rest of their lives. The truth is, if you get into a career and realize it’s not for you, you can try something else. All job experiences end up being valuable.

What is your favorite quote, one you aim to live by?

“Whether you think you can or you can’t, you’re right.” -Henry Ford